Privacy Policy
Last Updated: 2026
This Privacy Policy explains how forthbike.co.uk ("we," "us," "our," or "the Site") collects, uses, and protects your personal information. We are committed to protecting your privacy and operating transparently in accordance with UK and EU data protection laws.
Information We Collect
We collect the following types of information:
- Personal Information: Name, email address, and other details you voluntarily provide when interacting with our Site.
- Technical Information: IP address, browser type, operating system, and device identifiers.
- Cookies: Small files stored on your device to track preferences and behaviour (see Cookie Policy below).
- Usage Data: Pages visited, time spent on the Site, links clicked, and referral sources.
How We Use Information
We use collected information for the following purposes:
- Conducting website analytics to understand user behaviour and improve our Site.
- Affiliate tracking and commission attribution for third-party casino partners.
- Enhancing user experience and Site functionality.
- Sending marketing communications (with your consent).
- Complying with legal and regulatory obligations.
Cookie Policy
We use the following types of cookies:
- Essential Cookies: Required for Site functionality.
- Analytics Cookies: Track usage to improve our services.
- Affiliate Cookies: Monitor referrals and conversions for partner casinos.
- Marketing Cookies: Deliver targeted content and advertisements.
You can opt out of non-essential cookies by:
- Adjusting your browser settings to refuse cookies.
- Using our cookie consent banner when you first visit the Site.
- Clearing cookies from your device at any time.
Please note that disabling cookies may affect Site functionality.
Third-Party Links
Our Site contains links to third-party casinos and affiliate partners. We are not responsible for their privacy practices, data collection, or content. Each third-party site maintains its own privacy policy, and we recommend reviewing them before providing personal information. Your interactions with third parties are governed by their terms and policies, not ours.
Your Rights
Under UK GDPR and Data Protection Act 2018, you have the right to:
- Access: Request a copy of your personal data.
- Rectification: Correct inaccurate or incomplete information.
- Erasure: Request deletion of your data (subject to legal obligations).
- Restriction: Limit how we process your information.
- Portability: Receive your data in a structured format.
- Objection: Opt out of marketing or specific processing activities.
To exercise these rights, contact us at [email protected]. We will respond within 30 days.
If you believe your rights have been violated, you may lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
Data Retention
We retain personal information only as long as necessary to fulfil the purposes outlined in this policy or as required by law. Typically:
- Account information is retained for the duration of your relationship with us.
- Analytics and usage data are retained for up to 12 months.
- Affiliate tracking data is retained for commission settlement and dispute resolution (up to 7 years where required).
You may request deletion of your data at any time, subject to legal retention obligations.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Email: [email protected]
We will respond to all inquiries within 30 days. This Privacy Policy may be updated periodically to reflect changes in our practices or applicable law. We will notify you of material changes by posting the updated policy on this page with a new "Last Updated" date.